To fund this project, we are offering shares of our company for sale:

Ways to Purchase Shares: People can subscribe for shares in 2 ways:
   
(1) buying a collectible limited edition Save Our Planet Project organic canvas shopping bag for US $19.99, with silk screened artwork created by artist David Kam and celebrities (you receive 2 free shares for each bag purchased). Unsigned Edition: 25,000 units per edition.

Signed and numbered editions of the bags by the artist is $ 100.00 (you receive 10 free shares for each signed bag purchased). Signed and Numbered Edition: 2,000 units per edition.

Furthermore, we will donate $1 for each bag sold to charity: Make Hunger History and the World Wildlife Fund.
   
(2) buying shares directly (US$2 per share, with a minimum of 10 shares)


Company Name: E=MC² Company Inc., the company managing the Save Our Planet Project

Company Type: Canadian Federally Incorporated Corporation (corporation number: 679308-8)

Offering Amount: US $ 5,000, 000

Maximum Shares Offered: 2,500,000
Minimum Shares Offered: 50,000

Share Class: CLASS A CONVERTIBLE PREFERRED STOCK

Price per Share: US $2.00

Minimum Purchase: 10 shares (US $20.00)

Shares Tradable on Secondary Markets: Yes (on the new Green Stock Exchange)

Stock Exchange:Green Stock Exchange

Stock Symbol: EMC2

Annual Return: The Shares have an annual rate of return of nine (9%) for the first twelve months and 8% thereafter until maturity, simple interest, paid annually, with a maturity date of sixty (60) months from the Commencement Date of each Share. The Shares offered pursuant to this Private Placement Memorandum will be unsecured.

Company's Business: We are a creative lifestyle company of social entrepreneurs, using Web 3.0 technologies to empower the green revolution. The company provides products and services for LOHAS (Lifestyles of Health and Sustainability) members, those who are passionate about organic foods, the environment, the planet, social issues, health, about human rights, relationships, fair trade, sustainable practices, peace, spiritual and personal development. Studies have classified 23% of the U.S. population (about 50 million adults) of the U.S. adult population as " LOHAS". It is a $230 billion market segment in the United States alone and a $546 billion market worldwide.The leading countries spearheading this green movement is Japan and Taiwan.

Company Mission: We are a creative lifestyle company of social entrepreneurs, empowering the green revolution. The company's mission is make the world a better place, as well as to promote health, sustainability, creativity and charity. We want to create a greener lifestyle that is more earth friendly, people friendly, and health friendly.

Type of Company: Creative Lifestyle Company (Social Entrepreneurs or Social Enterprise), using Web 3.0 technologies . To understand our lifestyle approach, you can best compare us to other lifestyle companies like Martha Stewart Living Omnimedia (MSO), Harley-Davidson, Starbucks or Patagonia.

Company's Products: are developed under a "green umbrella", with the following criterias: 1) it has to be creative, 2) it has to be healthy / good-for-you and, 3) it has to be socially responsible. Revenue comes from 2 main categories:

1. Green Media (New Media)
E=MC² Creative Friends Network :: social network, like MYSPACE.COM, but for LOHAS
Ad Charity :: ad distribution & ad auction network like GOOGLE's ADSENSE, for LOHAS
LOHAS Magazine :: magazine for LOHAS, created by citizen reporters & blog journalists
Green Stock Exchange :: a electronic trading board for trading small green stocks
Green Charity Network :: easy way to donate to charities; linked to Ad Charity

2.
Community Driven Brands (for healthy and sustainable living)
Organic drinks :: Revolution! Cola, E=MC² Super Energy Drink, Energyade, E=MC² Smart Drinks, HerboTea
Sweet Heart :: organic zero calorie sweetener
HALF Sugar :: organic cane sugar blend, ? the calories of white sugar
E=MC² :: organic fair-trade fashion and sporting goods
Save Our Planet Project :: limited edition shopping bags created by artists & celebrities

Subscription Agreement: Each investor will be required to enter into a Subscription Agreement in the form attached as Exhibit B to the memorandum.

Offering Period: This offering will commence on December 1, 2007, and will terminate no later than December 1, 2008, unless extended by the Company (see "TERMS OF THE OFFERING") or while supplies of stock last. We reserve the right to terminate the Offering at any time. We will not provide any notice that we have extended the offering.

Use of Proceeds:
The net proceeds of this offering will be used to expand our marketing, sales, production, development and distribution capabilities; purchase or lease moulds for making beverage bottles, labeling supplies, and leasing of computers for the hosting of the social network, electronic ordering and sale of our products and services; implement our ordering system; provide funding for strategic acquisitions; and provide working capital. We believe that the net proceeds will be sufficient to fund our operations for approximately 12 to 18 months in the event of the Maximum offering. (see "USE OF PROCEEDS").

Transferability: The Shares sold in this offering is based on the exemption from such registration as set forth in ?4(2), Regulation A and Rule 254 of the Securities Act of 1933, as amended, making the shares not "restricted," meaning they are freely tradable in the secondary market after the offering, such as immediately tradable on the Green Stock Exchange (www.greensx.com), after the completion of the Maximum Offering.

Converting:
The Shares will be convertible into Class B Common Stock on a one-for-one basis, subject to adjustments to reflect any stock splits, stock dividends, and recapitalizations (the "Conversion Ratio").

Dividends: Payments of dividends out of the Company's earnings and profits are solely at the discretion of the management of the Company; the income may decide to reinvest the income in the Company. The Company does not anticipate that any dividends or other distributions shall be paid to its Shareholders out of the Company's current earnings and profits at this time.

Liquidation: Unless previously converted, the Shares will be redeemable at our option at a price equal to the Liquidation Preference, and at the option of the holders at a price equal to the Liquidation Preference plus 4% per annum, commencing four and ten years, respectively, after the completion of this offering.

Voting Rights: No (except after conversion to Class B Common Shares)

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